GOBI REBRANDING SYMBOLUpdated 9 months ago
LOGO SYMBOL The GOBI brand identity consists of a symbol and a wordmark. These 2 elements can be used separately or locked up together as demonstrated in the following |  |
| SYMBOL The GOBI symbol is a representation of Mongolian culture. it consists of 4 connected hearts containing interlocking human icons, This speaks to the hospitable nature of Mongolians and their love for the people, animes, and landscape of Mongolian The symbol also represents the virtuous cycle and connectivity between Mongolian goats, herders, and Gobi employees and customers.
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Wordmark This is the official signature of the GOBI brand identity. It is classic, elegant, and beautifully crafted. The wordmark represents the history and heritage of a country with 1000 years of knowledge and stories to tell. It also represents the luxurious, quality of Gobi products. GOBI through the years
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