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GOBI Cashmere FAQ

The GOBI brand identity consists of a symbol and a wordmark. These 2 elements can be used separately or locked up together as demonstrated in the following. SYMBOL. The GOBI symbol is a representation of Mongolian culture. it consists of 4 connected

<h4 data-aura-rendered-by="99:1673;a" id="isPasted"><br></h4><table data-aura-rendered-by="99:1673;a" style="box-sizing: border-box; border-collapse: collapse; border-spacing: 0px; width: auto; overflow-wrap: normal; word-break: normal; color: rgb(33, 33, 33); font-family: Lato; font-size: 13.8px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"><tbody style="box-sizing: border-box;"><tr style="box-sizing: border-box;"><td colspan="1" rowspan="1" style="box-sizing: border-box; padding: var(--lwc-spacingXSmall,0.5rem); text-align: left; width: 51.7391%; background-color: rgb(239, 239, 239);"><div bis_skin_checked="1" style="text-align: center;"><strong><span style="font-size: 12px;">LOGO SYMBOL</span></strong></div><p><span style="font-size: 12px;">The GOBI brand identity consists of a symbol and a wordmark. These 2 elements can be used separately or locked up together as demonstrated in the following&#xA0;</span></p></td><td colspan="1" rowspan="1" style="box-sizing: border-box; padding: var(--lwc-spacingXSmall,0.5rem); text-align: left; width: 48.2609%; background-color: rgb(236, 235, 233);"><div bis_skin_checked="1" style="text-align: justify;"><img src="https://attachments.gorgias.help/MdAV17q9Ea7ZWgaX/hc/v31pE7yVdBxZaGQR/2024070113-03cffaf3-c7ce-4a7b-8feb-b75f9e004975-gobi_logomark_01.png" style="width: 247px;" class="fr-fic fr-dib"></div></td></tr><tr style="box-sizing: border-box;"><td colspan="1" rowspan="1" style="box-sizing: border-box; padding: var(--lwc-spacingXSmall,0.5rem); text-align: justify; width: 51.7391%; background-color: rgb(236, 235, 233);"><p style="box-sizing: border-box; margin-top: 0px; margin-right: 0px; margin-bottom: var(--lwc-spacingSmall,0.75rem); margin-left: 0px; padding: 0px; text-align: justify;"><img src="https://attachments.gorgias.help/MdAV17q9Ea7ZWgaX/hc/v31pE7yVdBxZaGQR/2024070114-b7bcfc35-acf6-49e5-9425-9ac5e8cdc6eb-gobi_symbol.png" style="width: 216px;" class="fr-fic fr-dib"></p></td><td colspan="1" rowspan="1" style="box-sizing: border-box; padding: var(--lwc-spacingXSmall,0.5rem); text-align: left; width: 48.2609%; background-color: rgb(239, 239, 239);"><p style="box-sizing: border-box; margin-top: 0px; margin-right: 0px; margin-bottom: var(--lwc-spacingSmall,0.75rem); margin-left: 0px; padding: 0px; text-align: center;"><span style="font-size: 12px;"><strong>SYMBOL</strong></span></p><p style="box-sizing: border-box; margin-top: 0px; margin-right: 0px; margin-bottom: var(--lwc-spacingSmall,0.75rem); margin-left: 0px; padding: 0px; text-align: justify;"><span style="font-size: 12px;">The GOBI symbol is a representation of Mongolian culture. it consists of 4 connected hearts containing interlocking human icons, This speaks to the hospitable nature of Mongolians and their love for the people, animes, and landscape of Mongolian</span></p><p style="box-sizing: border-box; margin-top: 0px; margin-right: 0px; margin-bottom: var(--lwc-spacingSmall,0.75rem); margin-left: 0px; padding: 0px; text-align: justify;"><span style="font-size: 12px;">The symbol also represents the virtuous cycle and connectivity between Mongolian goats, herders, and Gobi employees and customers.</span></p><p style="box-sizing: border-box; margin-top: 0px; margin-right: 0px; margin-bottom: var(--lwc-spacingSmall,0.75rem); margin-left: 0px; padding: 0px; text-align: justify;"><span style="font-size: 12px;"><img src="https://attachments.gorgias.help/MdAV17q9Ea7ZWgaX/hc/v31pE7yVdBxZaGQR/2024070114-12884012-acc1-496e-8613-d0328a2f46a1-889e5283-064c-45b5-8434-abcfb2633046.png" style="width: 300px;" class="fr-fic fr-dib"></span><br></p></td></tr><tr style="box-sizing: border-box;"><td colspan="1" rowspan="1" style="box-sizing: border-box; padding: var(--lwc-spacingXSmall,0.5rem); text-align: left; width: 51.7391%; background-color: rgb(239, 239, 239);"><div bis_skin_checked="1" style="text-align: center;"><strong><span style="font-size: 12px;">Wordmark</span></strong></div><p><br></p><p><span style="font-size: 12px;">This is the official signature of the GOBI brand identity.</span></p><p><span style="font-size: 12px;">It is classic, elegant, and beautifully crafted. The wordmark represents the history and heritage of a country with 1000 years of knowledge and stories to tell. It also represents the luxurious, quality of Gobi products.</span></p><p style="text-align: center;"><span style="font-size: 12px;">GOBI through the years</span></p><p><img src="https://attachments.gorgias.help/MdAV17q9Ea7ZWgaX/hc/v31pE7yVdBxZaGQR/2024070114-ffa466d8-d05f-40a6-a56a-974d865eb438-0161d530-c6df-472a-8afe-b5954f507b69.png" style="width: 343px;" class="fr-fic fr-dib"></p></td><td colspan="1" rowspan="1" style="box-sizing: border-box; padding: var(--lwc-spacingXSmall,0.5rem); text-align: left; width: 48.2609%; background-color: rgb(236, 235, 233);"><div bis_skin_checked="1" style="text-align: justify;"><img src="https://attachments.gorgias.help/MdAV17q9Ea7ZWgaX/hc/v31pE7yVdBxZaGQR/2024070114-f8c39b79-edd7-4c09-874a-4451c05d8e09-gobi_wordmark.png" style="width: 303px;" class="fr-fic fr-dib"></div></td></tr></tbody></table><p><br></p>

GOBI REBRANDING SYMBOL

These are the primary colors for our new Gobi brand identity. The suite of neutrals gives us a consistent and elegant look and feel that allows for our colorful accents to pop at appropriate moments. Seasonal Colors. These are to be used sparingly th

<h4 data-aura-rendered-by="99:1673;a" id="isPasted"><br></h4><table data-aura-rendered-by="99:1673;a" style="box-sizing: border-box; border-collapse: collapse; border-spacing: 0px; width: auto; overflow-wrap: normal; word-break: normal; color: rgb(33, 33, 33); font-family: Lato; font-size: 13.8px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"><tbody style="box-sizing: border-box;"><tr style="box-sizing: border-box;"><td colspan="1" rowspan="1" style="box-sizing: border-box; padding: var(--lwc-spacingXSmall,0.5rem); text-align: left; width: 51.5896%; background-color: rgb(239, 239, 239);"><div bis_skin_checked="1" style="text-align: center;"><span style="font-size: 12px;">Brand Color</span></div><p><span style="font-size: 12px;">These are the primary colors for our new Gobi brand identity. The suite of neutrals gives us a consistent and elegant look and feel that allows for our colorful accents to pop at appropriate moments.</span></p></td><td colspan="1" rowspan="1" style="box-sizing: border-box; padding: var(--lwc-spacingXSmall,0.5rem); text-align: left; width: 48.1214%; background-color: rgb(236, 235, 233);"><div bis_skin_checked="1" style="text-align: justify;"><img src="https://attachments.gorgias.help/MdAV17q9Ea7ZWgaX/hc/v31pE7yVdBxZaGQR/2024070114-59b6b2fa-117c-410d-866b-7a13b4197f7f-ea9ac91f-3035-433d-bfe6-1fedb16867e3.png" style="width: 318px;" class="fr-fic fr-dib"></div></td></tr><tr style="box-sizing: border-box;"><td colspan="1" rowspan="1" style="box-sizing: border-box; padding: var(--lwc-spacingXSmall,0.5rem); text-align: justify; width: 51.5896%; background-color: rgb(236, 235, 233);"><p style="box-sizing: border-box; margin-top: 0px; margin-right: 0px; margin-bottom: var(--lwc-spacingSmall,0.75rem); margin-left: 0px; padding: 0px; text-align: justify;"><br><img src="https://attachments.gorgias.help/MdAV17q9Ea7ZWgaX/hc/v31pE7yVdBxZaGQR/2024070114-b6552de5-4b68-4b27-bc1a-41e6b3949f5b-1e992efc-32f8-4650-aceb-8d40fca5a45b.png" style="width: 342px;" class="fr-fic fr-dib"></p></td><td colspan="1" rowspan="1" style="box-sizing: border-box; padding: var(--lwc-spacingXSmall,0.5rem); text-align: left; width: 48.1214%; background-color: rgb(239, 239, 239);"><p style="box-sizing: border-box; margin-top: 0px; margin-right: 0px; margin-bottom: var(--lwc-spacingSmall,0.75rem); margin-left: 0px; padding: 0px; text-align: center;"><span style="font-size: 12px;">Seasonal Colors&#xA0;</span></p><p style="box-sizing: border-box; margin-top: 0px; margin-right: 0px; margin-bottom: var(--lwc-spacingSmall,0.75rem); margin-left: 0px; padding: 0px; text-align: justify;"><span style="font-size: 12px;">These are to be used sparingly throughout the brand and can be used to distinguish particular seasons during the year.</span></p></td></tr><tr style="box-sizing: border-box;"><td colspan="1" rowspan="1" style="box-sizing: border-box; padding: var(--lwc-spacingXSmall,0.5rem); text-align: left; width: 51.5896%; background-color: rgb(239, 239, 239);"><p style="text-align: center;">Organic Colors</p></td><td colspan="1" rowspan="1" style="box-sizing: border-box; padding: var(--lwc-spacingXSmall,0.5rem); text-align: left; width: 48.1214%; background-color: rgb(236, 235, 233);"><div bis_skin_checked="1" style="text-align: justify;"><img src="https://attachments.gorgias.help/MdAV17q9Ea7ZWgaX/hc/v31pE7yVdBxZaGQR/2024070114-f31da0bb-215c-4b8c-9e72-f97e9fabfaff-aa209a60-6c14-407f-9a53-19476c54ca0a.png" style="width: 318px;" class="fr-fic fr-dib"></div></td></tr></tbody></table>

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